Pyramid Research: Mobile Broadband to Drive Telecom Growth in Argentina

Wireless News
04-06-2011
Pyramid Research: Mobile Broadband to Drive Telecom Growth in Argentina
Type: News

Demand for lower-cost mobile broadband services will shape telecom competition in Argentina over the next five years, as operators look for new ways to retain customers in a market that has reached the saturation point in terms of subscriber counts, according to a new report from Pyramid Research.

In Pyramid's latest report, entitled, "Argentina: Affordable Mobile Broadband Is a Huge Operator Opportunity" offers a precise profile of the country's telecommunications, media and technology sectors based on proprietary data from Pyramid's research in the market. It provides detailed competitive analysis of both the fixed and mobile sectors, tracks the market shares of technologies and services and monitors the introduction and spread of new technologies.
"The increasing availability of smartphones and the growing demand for wireless broadband and data services will drive a sustained expansion of the mobile phone sector over the next five years," said Eulalia Marin-Sorribes, Research Analyst at Pyramid. "Customer retention programs, a well-focused strategy aimed at moving subscriptions from prepaid to postpaid, and the introduction of new services and applications that can be sold to existing subscribers will be the focus for Argentine operators during the 2011-2015 period."

"Affordable mobile broadband Internet access packages represent a great opportunity, as neighboring Brazilian operators can attest," said Marin-Sorribes. "No-commitment trial periods and affordable modems will be key to mobile Internet service uptake, so subsidizing or working out an agreement with a vendor will be beneficial in the long run," she notes. "At the same time, customer interest in other 3G services is growing and operators will benefit from introducing service trial periods and partnerships with content providers in service and handset marketing."

The "Argentina: Affordable Mobile Broadband Is a Huge Operator Opportunity" report is part of Pyramid Research's Latin America Country Intelligence Report Series.

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